DETROIT — Ford Motor Co. is freshening the F-150 lineup for the 2024 mannequin 12 months and planning to double output of the hybrid variant because it seeks to keep up the truck’s gross sales dominance.
The up to date pickup, which matches on sale early subsequent 12 months, was revealed late Tuesday forward of the 2023 Detroit auto present. It consists of freshened hybrid, Tremor and Raptor variants with new design parts and improved tailgate performance.
The 2024 F-150 will begin at US$38,565, together with transport in the US. Ford of Canada did not reveal pricing or reply to emails despatched by Automotive Information Canada. Different U.S. pricing data was unavailable, though Ford mentioned the construct and value web site would go dwell concurrently or proper after Tuesday’s unveiling. It is not clear if that may even be the case in Canada.
Whereas many of the truck’s physique was untouched, designers up to date the entrance with a brand new grille, hood and headlights. An non-compulsory Professional Entry tailgate accommodates a side-swinging door for simpler entry to the mattress.
“Constructed Ford Powerful is greater than a motto; it is a part of our mission at Ford to achieve additional, at all times attempt for extra and by no means relaxation for F-150 homeowners,” John Emmert, Ford truck normal supervisor, mentioned in a press release. “We see it as our obligation to ship not simply what our clients need and want, however what they by no means thought attainable.”
The usual 3.3-litre V-6 engine has been dropped and changed with a 2.7-litre EcoBoost that Ford mentioned would generate extra horsepower and torque, though particulars weren’t offered. Platinum Plus replaces Restricted as the highest trim.
Different engine choices stay unchanged: a 3.5-litre EcoBoost, 3.5-litre PowerBoost hybrid, 3.5-litre Excessive Output on the Raptor, a 5.0-litre V-8 and a 5.2-litre supercharged V-8 for the Raptor R.
The truck is predicted to supply best-in-class most towing capability of 13,500 kilos and payload capability of two,455 kilos, Ford mentioned.
The 2024 F-150 can be bought in 90-per-cent fewer orderable mixtures than the present truck to simplify manufacturing. For instance, officers mentioned the out there construct mixtures on the Raptor dropped from 60 to 4.
The simplification was achieved by making extra options normal and packaging sure gear collectively as a substitute of individually, Ford mentioned.
The hybrid mannequin, launched in 2021, makes up 10 per cent of the truck’s combine at the moment, Ford mentioned. Except for doubling F-150 hybrid manufacturing by subsequent 12 months, Ford CEO Jim Farley has additionally mentioned the corporate plans to quadruple its general hybrid gross sales over the subsequent two years.
The adjustments for 2024 solely cowl the gasoline-powered F-150 and exclude the all-electric F-150 Lightning.
The replace comes at a key second for the automaker. Even because it invests closely in electrical autos, Ford’s gasoline-powered F-Collection pickup line continues to drive earnings.
The F-Collection generated US$41.5 billion in income final 12 months, in keeping with Ford. That is greater than Starbucks, Netflix and Visa.
U.S. gross sales of the F-Collection have risen 22 per cent to 514,716 this 12 months via August. Ford of Canada now not experiences month-to-month or quarterly gross sales.
A number of the greatest updates on the 2024 F-150 are within the rear.
The Professional Entry tailgate has a door that is hinged on the passenger aspect and may swing open to preset positions at 37, 70 and 100 levels. It can also open the standard manner by swinging downward.
The mattress now consists of storage packing containers positioned behind the rear wheel wells. All trims include a field on the suitable aspect, and vehicles with out the Professional Energy Onboard generator additionally get one on the left aspect.
It additionally options notches that can be utilized to separate the mattress into a number of compartments, a design function Ford pioneered on the Maverick compact pickup.
The truck will function Ford’s newest expertise, together with the newest model of its BlueCruise hands-free driver-assist system and a brand new “exit warning” that may notify occupants if one other car or bicycle is transferring alongside the aspect when parked.