The 2024 Ford F-150 was unveiled Tuesday evening with numerous updates. A simplified model of Ford’s Blue Oval brand was amongst them.

Ford did not formally announce the up to date brand, however at an F-150 media occasion Rob Brancheau, Ford senior designer for colours and supplies, confirmed to Automobile and Driver that the brand has been modified.

The brand new model is easier than earlier than. Ford eliminated the skinny silver define of the oval, and enlarged the “Ford” script to fill the additional house. The border and script at the moment are white, as a substitute of the earlier chrome. This offers the brand a two-dimensional look, just like the recently-updated Porsche crest. Porsche has mentioned its replace was performed with digital mediums in thoughts, however Ford didn’t verify whether or not that was the case right here.

Together with the up to date brand, the 2024 F-150 will get revised styling, together with new headlights and taillights, wider grilles, and new wheel designs, and a brand new tailgate door, dubbed Professional Entry Tailgate. Tech updates embrace a regular 12.0-inch digital gauge cluster and 12.0-inch touchscreen. Raptor fashions get upgraded shocks, and the Raptor R will get an influence increase, concentrating on greater than 700 hp and 640 lb-ft of torque.

On condition that Ford did not even point out the up to date brand, it is unclear when it should seem on different fashions. However a rollout synchronized with refreshes and redesigns of the remainder of Ford’s lineup appears seemingly.

A number of different automakers have redesigned logos not too long ago. Some, like Common Motors and Volkswagen, have used brand redesigns to spotlight their electrification plans. Most different brand updates, together with these of Buick, Lotus, Mini, and Nissan, have gone for a simplified look in the identical vein as Ford.