An commercial for the Tesla Mannequin Y was just lately noticed on the Tokyo Haneda Worldwide Airport by an X (previously Twitter) consumer, who filmed the uncommon incidence and posted a 19-second-long video on his private account.

As you may see within the put up embedded beneath, pictures and varied information in regards to the Mannequin Y, which was the world’s best-selling automobile within the first quarter, had been biking on a number of large screens, emphasizing issues just like the Supercharger community, the so-called Autopilot driving help system, Camp Mode, and extra.

In a single nook of the display, there was a QR code that passers-by might scan with their smartphones to be directed to the EV maker’s native web site.

That is probably the primary time when Tesla tried its hand at promoting in a public house, after years of refusing to pay for adverts of any variety. However earlier this 12 months, Elon Musk introduced that the maker of the Mannequin Y will strive “a bit promoting,” saying through the shareholders assembly in Might that he took the choice on the spot after being requested by somebody within the viewers why Tesla doesn’t promote the primary promoting factors of its EVs like over-the-air (OTA) updates that may enhance the vehicles’ security options.

Earlier than shopping for advert house in Japan, Tesla beforehand spent some cash on Google adverts that present up in search outcomes, in addition to a testimonial-style video that was shot in Singapore and printed on the Tesla Asia X account.

In Japan, EV adoption is way from spectacular, with simply 2.1 % of all new passenger vehicles bought being battery-powered vehicles within the fiscal 12 months 2022, however they’re growing. A complete of 77,238 EVs had been bought in The Land of the Rising Solar within the 12 months that led to March, 3.1 occasions greater than the 12 months earlier than, in line with Nikkei.

With this being stated, Tesla isn’t one of many high gamers right here. As a substitute, electrical kei vehicles from native producers rule the sport, with the Nissan Sakura being the best-selling EV in Japan in fiscal 12 months 2022 (33,097 models). The Leaf was in second place, with 12,751 models bought, whereas the Mitsubishi eK X got here in third with 7,657 vehicles bought. In different phrases, promoting in Japan may be a very good factor for Tesla, elevating model consciousness and hopefully gaining extra gross sales.