Amazon has grow to be one thing of a capitalist villain in recent times, but it stays undeterred in its unrelenting pursuit of outcomes. Such is the strain that Amazon places on its workers that a few of its drivers have reportedly taken to urinating in bottles to fulfill the e-commerce large’s expectations. One documentarian determined to place slightly extra give attention to what that meant in regards to the firm’s priorities.

Oobah Butler is a journalist and documentarian, who has gained notoriety for big scale stunts. His newest was to gather bottles of urine from the corporate’s drivers after which promote them on Amazon. Furthermore, he needed to make the product a primary vendor on the web market.

So, he went out to an Amazon Success Heart within the U.Okay. to gather urine from drivers, he says in a latest article for Vice. Then, with the assistance of some mates, he created a bottle and branding for his new product: Launch Power.

Learn: Amazon Dealing with Lawsuit Alleging It Compelled Supply Drivers To Pee In Bottles

Even Butler appears to have some qualms about his stunt, as a result of he first categorizes it as a “refillable pump dispenser.” Nevertheless, Amazon allegedly moved it to the power drink class robotically, with out requiring any proof from the vendor that it was protected for consumption.

A spokesperson for Amazon informed Wired that the corporate as “industry-leading instruments to forestall genuinely unsafe merchandise from being listed,” and referred to Butler’s actions as a “crude stunt.”

Emboldened, Butler then petitioned the corporate to categorize Launch Power as a (much less well-liked) bitter lemon drink, to enhance its odds of reaching the highest of its chart. After asking all of his mates to purchase the product, he noticed that some strangers had really began shopping for it.

Up and away to the highest of the charts

Though he canceled all the orders to folks he didn’t know, he says he nonetheless managed to get to the highest of the charts, with a bottle of urine collected from Amazon’s personal drivers. It’s all a darkly amusing commentary on the huge firm’s insurance policies and the depths it’ll plumb for income, and all of it comes on the again of actual human struggling.

In reality, Butler opens his article for Vice with a shifting, and troubling interview with a driver referred to as Christian. A former skilled soccer participant from El Salvador, he stated that the relentless tempo and the warmth of driving for Amazon in Los Angeles in the summertime was really extra bodily taxing than being an athlete. He additionally referred to as having to pee in bottles as “degrading.”

“I solely do that as a result of I’ve no different choices,” stated the driving force. “Different individuals who go slower simply find yourself getting fired.”

You possibly can see extra in regards to the Launch Power stunt as a part of a documentary referred to as ‘The Nice Amazon Heist’ that premieres on the U.Okay.’s Channel 4 on October 19.