Ford is opening its Bronco Off-Roadeo to most people, permitting anybody to get behind the wheel of a Bronco SUV and study some off-roading abilities.

Introduced in 2021, the Bronco Off-Roadeo was beforehand obtainable solely to house owners of the current-generation Ford Bronco and Bronco Sport. Ford is now including a four-hour course for non-Bronco house owners at Bronco Off-Roadeo places in Nevada, Texas, and Utah.

One distinction is that non-Bronco house owners must pay for entry. Costs begin at $795 per car, together with a driver and as much as three friends. House owners of any 2021 or newer Bronco, 2022 or newer Bronco Raptor, 2021 or 2022 Bronco Sport Badlands or First Version, or 2023 or newer Bronco Sport nonetheless get in at no cost. All individuals have to cowl lodge and journey prices, nevertheless.

Ford will present a Bronco for attendees to drive on what the automaker guarantees are difficult off-road trails, together with hands-on teaching, serving to to point out off the Bronco to individuals who do not already personal one.

The course for non-Bronco house owners is proscribed to 4 hours, whereas these with a Bronco at house can join a day-and-a-half course. It ought to cowl a lot of the bottom although, together with tutorials on the Bronco’s off-road tech options like Path Management, the Terrain Administration System, and the G.O.A.T. driving modes, plus off-roading fundamentals.

Ford can also be operating driving colleges for house owners of a few of its different efficiency fashions, together with an ST SUV Expertise for Edge ST and Explorer ST house owners, with places in Utah and North Carolina. There’s additionally an F-150 Raptor Assault Expertise at on the Ford Efficiency Racing Faculty in Utah, and a Darkish Horse Observe Assault for Mustang Darkish Horse house owners at Charlotte Motor Speedway in Harmony, North Carolina.