Stellantis manufacturers Ram, Jeep, Dodge, and Chrysler have historically been staples at main U.S. auto reveals, however that will now not be the case.

The automaker this week stated it’s pulling out of subsequent month’s 2024 Chicago auto present because it reevaluates its advertising and marketing spend amid what it deems to be a “difficult U.S. automotive market.”

In a press release to the Detroit Free Press, Stellantis spokesman Rick Deneau stated the automaker will assess its presence at different reveals on a “case-by-case foundation.”

The Chicago auto present will not be the primary main U.S. auto present the automaker will skip. Citing final yr’s UAW strike as the explanation, Stellantis pulled out of the SEMA present and Los Angeles auto present that each ran in November. The automaker will even skip subsequent week’s 2024 CES in Las Vegas. Although centered on shopper electronics, CES over time has turn out to be a significant occasion for automakers exhibiting new car ideas and know-how.

Automotive Information (subscription required) additionally reported this week that Stellantis will skip a number of the smaller regional reveals such because the Houston auto present and North Texas Auto Expo, each of which have been well-liked occasions for the Ram and Jeep manufacturers specifically.

Some reveals will nonetheless have some Stellantis manufacturers on show, although the manufacturers shall be represented by sellers and never Stellantis. The automaker instructed Automotive Information it should go away it as much as sellers whether or not to participant in reveals that the mothership skips.

The pandemic and the rise of social media have led to many automakers decreasing their presence at auto reveals or skipping them altogether. This has resulted in a lot of reveals across the globe being tweaked or totally revamped to draw each exhibitors and guests.

Germany’s high auto present was given a revamp in 2021, together with being hosted in Munich for the primary time as an alternative of the standard dwelling of Frankfurt. The revamped present additionally positioned a higher emphasis on city and sustainable mobility options, versus the luxurious and high-performance vehicles which have historically dominated the present. The annual auto present in Geneva was additionally affected by the pandemic, with a lot of reveals canceled. This led the organizer in 2021 to strike a take care of Qatar’s tourism board to separate internet hosting of the present between Qatar and the standard dwelling of Switzerland. The Detroit auto present additionally moved from January to September with higher emphasis placed on attendee experiences.