In January, the Ford model bought 145,632 automobiles within the U.S., about 3.6% greater than a yr in the past. Nevertheless, its battery-electric automobiles (BEV) gross sales famous a weak begin to the yr.

Final month, Ford bought 4,674 all-electric automobiles, 11% lower than a yr in the past and the bottom stage since April 2023. That is additionally simply 3.2% of the model’s whole quantity (in comparison with 5-6% in late 2023).

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Ford was America’s No. 2 EV model in 2023

In 2023 Ford bought a file variety of over 72,000 all-electric automobiles, turning into the No.2 model within the phase after Tesla. However reaching vital development in 2024 will likely be a problem.

If we glance into the main points, it seems that the principle cause behind the BEV gross sales drop is the collapse of the Ford Mustang Mach-E gross sales by 51% year-over-year to 1,295.

Gross sales of the Ford F-150 Lightning weren’t that dangerous (comparatively), as a result of it was down marginally—by 0.3% year-over-year to 2,258. In the meantime, the Ford E-Transit van was the one which introduced some development with 1,121 gross sales (up 214% year-over-year).

Ford BEV gross sales final month (YOY change):

• Ford Mustang Mach-E: 1,295 (down 51%)
• Ford F-150 Lightning: 2,258 (down 0.3%)
• Ford E-Transit: 1,121 (up 214%)
• Whole: 4,674 (down 11%) and three.2% share

For reference, in 2023, Ford bought greater than 72,000 all-electric automobiles within the U.S. (up 18% in comparison with 2022). It was about 3.8% of the model’s whole quantity.

Ford BEV gross sales in 2023 (YOY change):

• Ford Mustang Mach-E: 40,771 (up 3%)
• Ford F-150 Lightning: 24,165 (up 55%)
• Ford E-Transit: 7,672 (up 18%)
• Whole: 72,608 (up 18%) and three.8% share

Ford F-150 Lightning

The Ford F-150 Lightning famous 2,258 items (down 0.3% year-over-year). The producer seems to concentrate on the difficult market scenario and just lately adjusted the 2024 pricing and manufacturing plan.

Contemplating that the gross sales leads to early 2023 had been gradual (as a consequence of manufacturing pauses and a recall), we guess that we’ll nonetheless see at the least a good development in Ford F-150 Lightning gross sales in 2024. However, for now, we will in all probability neglect concerning the plan of 150,000 items per yr (12,500 per thirty days), outlined just a few years in the past.

Ford Mustang Mach-E

Ford Mustang Mach-E gross sales are an actual challenge. In January, only one,295 items had been bought (down 51% year-over-year). That is the second-lowest end result ever since launching in March 2023.

The “gross inventory”—reported by Ford—decreased barely to 21,400 items (in comparison with 22,200 a month in the past), however that is nonetheless equal to a number of months of gross sales.

Manufacturing of the Ford Mustang Mach-E in Mexico (for world markets), in January amounted to three,454. The bottom stage because the manufacturing unit improve in January-February 2023. The height was 13,639 in Could 2023.

We assume that Ford produces much less as a result of it expects to promote much less. The stock within the U.S. (aka “gross inventory”) within the U.S., in all probability must be diminished to a extra wholesome stage, and there is likely to be an uncertainty about different world markets.

Some of the placing issues is that, just a few years in the past, Ford outlined a plan to attain a manufacturing charge of 210,000 Mach-E yearly.

Ford E-Transit

Gross sales of the Ford E-Transit van in January amounted to 1,121, up 214% year-over-year. It is a very constructive final result and a second such robust month for the mannequin.

The Ford E-Transit was America’s best-selling electrical van nameplate in 2023, and evidently this won’t change in 2024 (if it continues to promote a a four-digit stage a month).

Different Plug-Ins

Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln’s PHEV gross sales weren’t revealed both.