Gross sales of the compact Ford truck jumped by 98% final month to 12,443, with the hybrid variant accounting for nearly half of the gross sales
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by Brad Anderson
22 hours in the past
Gross sales of the 2024 Ford Maverick are off to a speedy begin this yr, leaping by 98% in comparison with January 2023 and inserting it simply forward of the Toyota Tacoma and even the full-size Tundra.
Within the first month of 2024, Ford bought a complete of 12,443 examples of the favored Maverick. Demand for the Maverick Hybrid proved to be notably robust, rising by 118% to six,092 models. General, Ford bought 152,617 autos, with its hybrid gross sales rising by 42.7% over a yr in the past.
Curiously, Ford’s electrical car gross sales fell by 10.9% and its gross sales of conventional combustion-powered autos rose barely by 2.6%.
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Talking with the Detroit Free Press, Ford U.S. gross sales analyst Erich Merkle famous the Ford Maverick has began the yr with its strongest gross sales because it launched in 2021.
“Ford is off to a quick begin in January, beginning the yr as America’s bestselling model, pushed by document gross sales with Maverick and Transit vans,” Merkle mentioned. “Maverick started the yr with its greatest gross sales for the reason that car launched in 2021. Maverick, total, outsold the perennial chief within the midsized truck section, the Toyota Tacoma, by 4,240 autos. We additionally outsold the all-new (Toyota) Tundra, which suggests Maverick is punching above its weight. Tundra is a full-size pickup truck.”
Vp of world car forecasting for AutoForecast Options, Sam Fiorani notes that one doable cause for elevated demand for the Maverick is the dearth of availability for the bigger Ranger.
“A part of it’s there aren’t any Rangers,” he mentioned. “They’re slowly ramping up and Ford dealerships have none. They bought solely 303. They haven’t bought 1,000 a month since September. The (UAW) strike occurred simply as they had been beginning manufacturing of the brand new mannequin.”
Learn: Ford Ends 2023 With One Closing Recall, Impacting 190,000 Mavericks
In response to Ford, the Maverick is proving widespread amongst first-time truck patrons like Jay Whitehurst. Having moved from New Orleans to a hay farm in Mississippi, he wanted a truck and opted for the Maverick after testing a 2022 mannequin.
“I didn’t desire a large truck,” he mentioned. “When the Maverick got here out, I salivated. I test-drove a 2022 mannequin yr and walked away considering, ‘Yeah, I feel that is the truck for me.’”
