There’s gonna be a Tesla advert filled with lies that can play the Superbowl as we speak, however it isn’t coming from Tesla.

After years of resisting, Tesla has began to promote during the last 12 months.

Lately, the automaker has ramped up its promoting effort with extra adverts on X and even video adverts on Youtube.

It doesn’t appear like Tesla is sort of prepared to leap into the holy grail of promoting, Tremendous Bowl adverts, however it doesn’t imply that it received’t be featured in a single.

“The Daybreak Challenge” launched that it’ll play not one however two adverts about Tesla in the course of the Tremendous Bowl LVIII:

Dan O’Dowd, a self-described billionaire and founding father of Inexperienced Hills Software program, a privately-owned firm that makes working techniques and programming instruments, is behind The Daybreak Challenge.

In 2022, O’Dowd had launched a senate marketing campaign in his residence state of California, however the tech government made it fairly clear that he’s making it a single-issue marketing campaign, and that challenge is Tesla’s Full Self-Driving program.

Underneath the safety of political adverts, he invested a number of million {dollars} in an advert marketing campaign to assault Tesla’s Full Self-Driving Beta program, with the purpose of getting it banned from public roads within the US.

Though O’Dowd misplaced his senate effort, the marketing campaign continued below the title “The Daybreak Challenge” and continued to assault Tesla regularly with adverts and social media posts.

Tesla ended up sending a cease-and-desist letter to the Daybreak Challenge over the marketing campaign, however it didn’t deter the group, which really launched an anti-Tesla advert on the Tremendous Bowl final 12 months.

Now, they’re again at it.

Electrek’s Take

Now, you probably have been following my Tesla FSD Beta protection on Electrek, you understand I’m not this system’s greatest fan. I really like what Tesla is attempting to attain, however I dislike that it determined to promote the function earlier than it’s really accomplished.

The delays have additionally more and more made the trail to reaching self-driving murkier. In my very own expertise, FSD Beta may be harmful to make use of if you’re not approaching it as supposed, which is by maintaining your palms on the steering wheel and being able to take management always.

However regardless of all these points, I believe the Daybreak Challenge’s fearmongering strategy is dangerous.

It’s even doubtlessly libelous. I don’t understand how they will say that it “claimed 33 lives”. I assume that they’re speaking about deadly accidents through which a number of Autopilot of FSD beta options have been activated, however that doesn’t imply these options have been the reason for the accidents.

In virtually all circumstances we’ve seen, it was finally revealed via knowledge that the driving force was not paying consideration. The best way that The Daybreak Challenge frames the Tesla crashes, it might be the equal to saying that each one crashes the place cruise management can be lively, the cruise management can be accountable. It doesn’t make sense.

Now, that results in one space of criticism that I believe is honest, which is that Tesla’s driver monitoring is missing in comparison with the competitors. Environment friendly driver monitoring may also help make sure that drivers are paying consideration.

That’s most likely a degree that I agree with The Daybreak Challenge about, however I don’t know that it justifies demonizing FSD Beta in a Tremendous Bowl advert.

It’s additionally essential to notice that O’Dowd’s intention are usually not essentially purely altruistic – attempting to cease Tesla from killing youngsters. It simply so occurs that his firm, Inexperienced Hills Software program, makes automotive software program for driver help. You could possibly say that it’s a competitor to Tesla Autopilot. Coincidence?