The corporate will launch a lot of new fashions “in fast succession” to rebuild its line-up
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by Brad Anderson
February 14, 2024 at 09:35
The Chrysler Pacifica is at present the model’s solely automobile however it received’t keep that approach for lengthy with affirmation that an all-electric SUV will be part of the model’s line-up in 2025.
This new Chrysler mannequin is not going to be a manufacturing model of the Chrysler Airflow Idea however as an alternative a yet-unknown SUV. It’s anticipated to be underpinned by the STLA Giant platform and could also be comparable in dimension to the Jeep Wagoneer S.
Whereas lately talking with Automotive and Driver, Chrysler chief government Christine Feuell famous the model is dedicated to a speedy progress of its line-up over the approaching years.
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“The model was not invested in for a really very long time,” she mentioned. “Once I joined in 2021, we got down to develop a product and know-how street map to revitalize the way forward for Chrysler. We’ve got a very wholesome cadence of new-product improvement and launches beginning with the battery electrical automobile launching in 2025. We’ll have a Pacifica refresh coming, after which some extra new autos launching in fast succession after that.”
An replace to the Pacifica might show to be notably vital for the model. Final 12 months, Chrysler offered 120,000 Pacificas, considerably greater than the 75,000 Toyota Odysseys, 66,000 Honda Siennas, and 43,000 Kia Carnivals offered over the identical interval.
Learn: Chrysler’s Existential Disaster Amidst Single-Mannequin Lineup And Electrical Goals
“We imagine in the way forward for the minivan. I feel we simply have to reframe and reimagine what it may be,” Feuell added. “This can be a section that Chrysler created, and I’m wanting ahead to re-creating what the section could possibly be sooner or later.” It’s unclear what updates Chrysler has within the works however an all-electric model is actually a chance.
“Look, I’d all the time like to have extra and quicker, however I can let you know that we’ve not solely grown gross sales, we’ve improved the profitability of the model considerably during the last two years, and that’s serving to to fund the new-product improvement that you simply’ll see going ahead,” Feuell concluded.
