Hyundai Motor Group is the world’s third-largest automaker on the planet by quantity — but it surely wasn’t all the time so. Within the late Eighties and Nineties, Hyundai vehicles suffered ridicule in America for being low cost and low high quality. However that’s now not the case.

The three auto manufacturers within the automaker’s secure — Hyundai, Kia and Genesis — are nipping on the heels of well-established rivals, and successful an ever-growing listing of trade awards. 

“The Hyundai that we see immediately, particularly from an American perspective, would shock folks in the event that they bear in mind the Hyundai that first entered the American vehicle market years in the past,” mentioned William Barnett, a professor on the Stanford Graduate College of Enterprise.

Tesla nonetheless dominates the electrical automobile trade, however Hyundai Motor Group is the second best-selling EV producer within the U.S.  

“On the electrification facet, Hyundai has accomplished a extremely nice job,” mentioned Sam Abuelsamid, principal analysis analyst at Guidehouse Insights. “They’ve put some incredible merchandise on the market.”

Its ascent in each gross sales and status are largely attributable to the corporate’s fanatical deal with bettering the standard of its merchandise, recruiting high expertise from distinguished automotive manufacturers and remodeling itself into an innovator within the automotive trade.

That is evident in a brand new design and “innovation” heart the corporate has in-built Singapore. There, it is testing new manufacturing strategies, investments in robotics, autonomous driving and electrical vertical takeoff and touchdown plane.

“I believe Hyundai Motor Group is not a automobile firm,” mentioned Jose Munoz, the worldwide president and chief working officer at Hyundai. “I believe we’re a know-how firm. If you have a look at every little thing we’re doing, we’re doing issues which might be virtually science-fiction.”

However Hyundai has confronted loads of setbacks. Since 2020, thefts have spiked of Hyundai and Kia automobiles, spurred by viral movies on-line revealing a hack for stealing sure fashions. Hyundai and Kia have recalled a minimum of 3.3 million vehicles liable to catching hearth. Additionally, much like many overseas automakers within the U.S., the corporate is going through a brand new push by the United Auto Employees union round its American factories.

Watch the video to study extra about how Hyundai turned the third-largest international automaker.