It is an enormous day for Rivian. The EV startup unveiled not one however two upcoming fashions to widespread acclaim—and never a single window was damaged throughout the course of the occasion. Think about that.
InsideEVs was on the scene in California as Rivian revealed the R2 and R3, and you may try our protection right here, right here, right here, right here and right here if you have not already. Tech YouTuber Marques Brownlee (AKA MKBHD) was additionally in attendance, and he was capable of get ahold of Rivian founder and CEO R.J. Scaringe for a tour of the brand new fashions.
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Rivian’s massive day
The EV startup must promote cheaper autos that may enchantment to a mainstream viewers if it needs to turn out to be a viable enterprise. On Thursday, it unveiled the upcoming R2 SUV, priced at $45,000 and arriving in early 2026. It additionally shocked onlookers by exhibiting off one other, smaller SUV referred to as the R3.
In a brand new video, Brownlee will get up shut and private with the R2, R3 and the spicier R3X variant whereas Scaringe shares a bit about their design and improvement.
Some new stuff we discovered from the clip: The R2 has a brand new interface design that is coming to the present R1S SUV and R1T pickup truck. Brownlee, not a small man, additionally says the again seat of the R2 is a lot roomy. He additionally likes the brand new steering wheel-mounted scroll wheels that Rivian has cooked up.
The R2 and R3 are extremely vital for Rivian’s future. Smaller and extra reasonably priced than its flagship R1S and R1T, the brand new autos ought to let Rivian really faucet into the mass market and, hopefully, full the tough journey to profitability.