Norway has had huge success with EV adoption — 82% of latest vehicles bought within the nation in 2023 had been electrical, in keeping with the Norwegian Street Federation. This excessive adoption price may be attributed to the beneficiant subsidies the Scandinavian nation has supplied to electrical car homeowners in addition to its funding in charging infrastructure.

Tesla’s gross sales within the nation could characterize solely a sliver of the 1.8 million autos the corporate delivered globally final 12 months, however its significance to the EV maker goes past income. Tesla’s early foothold there has made Norway a pivotal proving floor for the corporate and a nationwide mannequin for electrical car transition. In consequence, Tesla CEO Elon Musk has taken numerous journeys to the small Nordic nation and has typically praised its help for the expertise change.

Norwegians had been the primary European clients to obtain deliveries of the Tesla Mannequin S in 2013. In April of 2014, Tesla broke Norway’s document for many month-to-month gross sales of a single mannequin, electrical or gasoline, with its Mannequin S. Immediately, the top-selling mannequin is Tesla’s Mannequin Y. Tesla accounted for about 20% of all autos bought within the nation final 12 months, in keeping with Norwegian Street Federation.

However with competitors from different EV automakers together with Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla sooner or later. 

CNBC traveled to Norway to satisfy with native folks, authorities officers and specialists to learn how Tesla has change into so profitable within the Scandinavian nation. Watch the video for the complete story.