Genesis says its new “Neolun” idea represents the way forward for the model. For one thing that should survive tomorrow’s auto market, then, it is no shock that the Neolun is large, opulent and electrical.

The massive, sq. SUV looks like a mashup between a Kia EV9, a Mercedes EQS SUV and a Rivian R1S, partly as a result of any manufacturing model will chase those self same patrons. Our man on the bottom, editor-in-chief Patrick George, says it is larger than any of these, although. That’d be a transfer even additional upmarket for Genesis. The big SUV part is a primary goal of electrification, with large names just like the Cadillac Escalade IQ and GMC Hummer SUV already staking claims. The Genesis model entered the market on the twilight of the interior combustion luxurious period. It is no shock the corporate desires a bit of the extremely worthwhile massive SUV section within the electrical period. 

The design can be a transparent departure from the model’s preliminary slate of internal- combustion designs. These had been extra hard-edged, with easy however angular character strains. The Neolun—with a reputation that comes from the Korean phrase for “new moon”—has softer edges. It nonetheless has clear strains defining angular parts, however the elementary form seems to be clean like putty, not jagged like steel. 

The Neolun additionally has all the conventional trappings of an idea automotive, most of which do not often make manufacturing: Coach doorways, seats that rotate to face backward, big wheels, glossy headlights that in all probability do not meet federal necessities, tiny mirrors and a loopy swoopy heart console setup. A few of these issues might nonetheless attain manufacturing, however they have been proven off in each idea automotive for a decade so I am not getting my hopes up.

But I do have excessive hopes for a manufacturing Neolun. A 7000-lb SUV won’t ever be the sustainable everyman transportation we want, however compelling luxurious merchandise assist persuade extra patrons that electrical propulsion is even higher than fuel. We’ll have to attend for Genesis to announce a production-ready model of this, however I wager the electrical full-sizer can be successful for the younger model.