Ferrari has signed a multi-year partnership with HP, making the world’s second-largest PC vendor the brand new so-called title sponsor of Ferrari’s motor racing workforce, together with for Components One, the 2 firms stated on Wednesday.

Based mostly on the settlement, for which no monetary particulars have been offered, the HP emblem will make its debut on Ferrari’s F1 automobiles forward of the Miami Grand Prix on Could 3-5, when the workforce will begin competing as Scuderia Ferrari HP, the businesses stated in a joint assertion.

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The partnership debut shall be marked by a novel version Ferrari automobile livery, particularly designed for the Miami Grand Prix.

Ferrari hadn’t had a title sponsor, whose identify is related to that of its racing workforce, since its newest partnership of this type, with Philip Morris’s PM.N Mission Winnow, expired on the finish of the 2021 season.

As a part of the deal, Ferrari will use HP know-how and providers, together with adaptive PCs and units, collaboration services and products, and printing capabilities.

“The combination of HP’s high-performance services and products … will allow Scuderia Ferrari HP and the opposite racing groups of the Prancing Horse to turbocharge coaching precision and optimize strategic decision-making, on and off the observe,” they stated.

Ferrari and HP added they have been dedicated to accelerating sustainable innovation and that they’d work collectively to develop academic initiatives inside their groups and communities.