Genesis is set to launch a new luxury mid-size electric SUV, the GV80, that will compete against Tesla’s best-selling Model Y and the Porsche Macan EV. The new EV will roll out shortly after its larger GV90 electric SUV hits the market.

Genesis to launch new GV80 luxury electric SUV

After previewing its first full-size electric SUV with the Neolun Concept in March, Genesis is already working on another EV.

Genesis plans to begin building the new electric GV80 in the second quarter of 2026, following the start of production of its flagship GV90 (previewed in the Neolun Concept), which is scheduled for the first half of next year.

According to Genesis, the GV90 features “innovation that exceeds conventional standards.” In other words, Genesis looks to take on luxury rivals like Porsche, Mercedes-Benz, Tesla, and Rivian.

The GV90 will be the first Genesis to use Hyunda’s next-gen “eM” platform. The new platform is expected to cut costs by 20% while boosting range, charging, and efficiency.

Genesis is upping the competition with plans to launch another electric SUV. The new Genesis GV80 will be a purely electric mid-size electric SUV.

Codenamed JX2, the mid-size electric SUV is also expected to ride on Hyundai’s eM platform. The new eM is expected to be an upgrade over its current E-GMP platform, which underpins current Hyundai (IONIQ 5/6), Kia (EV6, EV9), and Genesis (GV60) electric models.

Hyundai’s new platform is designed for all vehicle sizes and will include advanced software and autonomous driving capabilities.

According to TheKoreanCarBlog, Hyundai’s eM platform will offer up to 113.2 kWh batteries, boosting range to around 700 to 800 km (435 to 497 mi).

After next year, all new Genesis models are expected to be purely electric. The luxury brand plans to produce new electric models in Korea and the US to meet the growing demand.

The Genesis Electrified GV70 is already being made at Hyundai’s Alabama plant, and construction on the automaker’s first EV and battery plant in the US is expected to begin production by the end of this year.

Electrek’s Take

Genesis is already outpacing luxury rivals in the US market. After topping Infiniti in 2022, Genesis is aiming for even more.

Sales of the luxury brand have surged from 7,000 in 2016 to over 69,000 last year in the US. That’s nearly as much as Porsche (75,415), Land Rover (71,727), and Lincoln (81,818).

Genesis’ new GV80 electric SUV will compete with the new Porsche Macan EV, Tesla Model Y, Rivian R1S, and other luxury SUVs in the segment.

Data from Cox Automotive shows Genesis sold 6,403 EVs in the US last year, outpacing luxury rivals Lexus and Lucid.

Genesis revealed earlier this month that its electric models are now available in 37 US states. The luxury brand offers the GV60, Electrified GV70, and Electrified G80.

Genesis is shaping up to be a dark horse in the US luxury market. Would you buy a new mid-size Genesis electric SUV over a Porsche, Rivian, Tesla, or other luxury brand? Let us know your thoughts below.

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