• Ineos will provide customization of its Grenadier SUVs
• A brand new division referred to as Arcane Works will deal with the hand-built personalizations
• Arcane Works may morph into an in-house modification and tuning division

Demand for car personalization continues to soar, with firms like Ferrari and Rolls-Royce including some type of personalization on each car they ship.

Quickly, Ineos clients will be capable to add private touches and applied sciences to their rugged Grenadier SUVs through the brand new personalization division Arcane Works the corporate has established. The primary customized Grenadier from the division shall be proven throughout the 2024 Goodwood Pageant of Pace which kicks off within the U.Ok. on July 11.

Ineos is a model that caters to each way of life clients in addition to these in business, and Arcane Works may have one thing for each varieties of clients. Along with regular personalization choices like distinctive paint finishes and inside trim items, Arcane Works may even be capable to outfit autos for particular jobs with options not discovered on the manufacturing unit record of choices.

Ineos stated Arcane Works may even function a laboratory for brand new options that might ultimately be rolled out in better volumes, akin to powertrain modifications, new chassis calibrations, and new supplies.

Ineos solely began manufacturing of its debut Grenadier two years in the past, however the younger firm, a part of the British chemical compounds big of the identical identify, is increasing quick. Along with Arcane Works, Ineos has already launched the Quartermaster pickup truck based mostly on the Grenadier, and proven a separate electrical SUV referred to as the Fusilier. It additionally introduced final month that it has two extra SUVs on the drafting board, in addition to a possible U.S. plant.