DETROIT — Ford Motor has redesigned its small Maverick pickup truck, including extra know-how, new efficiency and hybrid choices to the car.

Updates to the 2025 Ford Maverick embody refreshed exterior and inside styling, together with a 13.2-inch middle touchscreen; an all-wheel-drive hybrid possibility; and connectivity options similar to a 5G modem and wi-fi Apple CarPlay and Android Auto.

The Ford entry-level pickup has been a shock hit for the corporate since its introduction in 2021. The corporate has exponentially elevated gross sales and manufacturing of the car, together with a 77% uptick in automobiles constructed by means of June of this 12 months in comparison with that very same time interval in 2023.

“We had unprecedented demand,” John Emmert, Ford common supervisor of vans in North America, advised CNBC. “Midway by means of this 12 months we’re virtually equal to what our full-year gross sales have been final 12 months.”

The Maverick is drawing new prospects to the Ford model — a lot of whom are shopping for their first-ever new car, the corporate mentioned. Moreover, Ford mentioned 80% of Maverick homeowners didn’t personal a truck as their earlier car.

The 2022 Maverick quickly gained consideration for its as much as 40 miles per gallon of gas economic system and beginning worth of about $20,000. That quantity has elevated amid file car costs and rising prices to $26,295 for a 2025 Maverick hybrid mannequin.

Todd Eckert, Ford truck product advertising and model supervisor, argues that for the quantity of know-how added to the car, and contemplating the common worth of a brand new automotive or truck hovers round $50,000, the Maverick continues to be an excellent deal.

“It is nonetheless probably the most reasonably priced pickup truck within the market,” he mentioned. “That is one of many cores for us. … It is discovering that proper steadiness.”

Ford officers declined to debate Maverick’s profitability, however Emmert mentioned, usually, when the corporate decides so as to add content material to a truck, “there is a enterprise case.”

Increasing Ford’s truck enterprise has been a objective below CEO Jim Farley, who’s restructuring the automaker’s operations to deal with its strengths similar to pickups.

The Maverick is principally bought in North America and elements of South America. Emmert declined to debate the potential for extra markets similar to Europe, however mentioned, “If we see a possibility, that could possibly be a dialogue.”

Along with the brand new hybrid choices, an off-road “Tremor” bundle will now be provided as a stand-alone mannequin. The Maverick Tremor features a beefed-up, higher-riding suspension and all-wheel-drive system.

Eckert mentioned the most well-liked Maverick mannequin is the XLT, which presently begins at $26,420. That worth is anticipated to carry for the 2025 mannequin, however new higher-end applied sciences and the Tremor mannequin ought to enhance Maverick earnings for Ford.

The common transaction worth for Maverick is about $32,000, in keeping with Ford.

The Maverick is offered with a 2.5-liter hybrid engine able to a Ford-estimated 191 horsepower and 155 pounds-foot of torque or a 2.0-liter EcoBoost engine rated at 238 horsepower and 277 pounds-foot of torque.

The 2025 Maverick is offered to order beginning Aug. 1, with deliveries anticipated to start in late 2024. The vans are produced at Ford’s Hermosillo meeting plant in Mexico.