• Ineos will shift gears and can go upmarket with its Grenadier SUV
• Sellers reportedly requested the startup automaker to make extra unique, costly fashions
• Ineos hinted at future Grenadier variations on the 2024 Goodwood Competition of Pace

Ineos was born out of a mission to ship comparatively reasonably priced, no-nonsense off-roaders akin to the unique Land Rover Defender, to be aimed toward each business patrons and lovers.

The corporate made vital progress with the launch of the Grenadier SUV earlier this decade, and had deliberate to observe it up with the Fusilier electrical SUV and a extra compact providing.

Nonetheless, assembly all of the regulatory hurdles the brand new automobiles would have required is proving too steep of a problem for Ineos, the corporate’s business director and founder, George Ratcliffe, informed Autocar in an interview revealed on Friday.

He added that the additional gross sales of these automobiles would have additionally taken Ineos past the edge of being a small producer, which might have resulted within the firm needing to satisfy a lot stricter carbon emission targets. In Ineos’ dwelling market of the U.Okay., it will have additionally required a minimal variety of EV gross sales.

“What we wished to realize is not attainable,” he mentioned. “With the fashionable world and what you want—engines, pedestrian safety guidelines, CO2 emissions, regulation on automobiles—you can not do this any extra.”

As an alternative, Ineos will give attention to launching extra upmarket variations of the Grenadier and remaining an unique model, one thing Ineos sellers are asking for, based on Ratcliffe.

The extra upmarket variations may very well be restricted editions, just like the Grenadier Detour revealed in July. The debut mannequin from Ineos’ Arcane Works personalization division options luxurious parts to rival a Mercedes-Benz G-Class, and shall be in-built a run of 200 items solely.

Ineos additionally used the 2024 Goodwood Competition of Pace final month to trace at extra variations of the Grenadier that could be developed, like a V-8 mannequin, a rally-raid-style mannequin, and a rugged off-roader full with portal axles.

The Grenadier is at present out there within the U.S. with a beginning worth of $71,500. A Grenadier Quartermaster pickup can be out there and priced from $86,900.