PARIS, France — Auto giants have descended on the Paris Motor Present to showcase their newest ideas and manufacturing fashions, jostling to seize the general public’s consideration with eye-catching designs and futuristic applied sciences.

The biennial commerce present, which opened on Monday and runs by way of to Sunday, comes as European carmakers take care of some arduous truths on the street to full electrification.

Producers akin to Volkswagen, BMW and Stellantis have all issued revenue warnings in current weeks, citing challenges together with faltering demand for electrical autos (EVs) and intense competitors from overseas.

The stress on European automakers is poised to ratchet up even additional subsequent 12 months when emissions-reduction targets come into pressure.

It’s hoped that the Paris Motor Present can show to be one thing of a turning level for Europe’s auto trade, with many rolling out reasonably priced EVs in an try to sustain with their Chinese language opponents.

French automotive large Peugeot was a kind of creating some buzz. The automaker welcomed guests — together with French President Emmanuel Macron — to take a detailed have a look at its Hypersquare steering wheel.

Peugeot mentioned the steering wheel’s rectangular form, which resembles a online game controller, shall be in manufacturing from 2026. It hopes the progressive design shall be significantly interesting to a youthful viewers.

The Hypersquare was featured in Peugeot’s Inception idea automotive.

Elsewhere, Chinese language electrical car maker BYD unveiled its Yangwang U8 mannequin to a French viewers for the primary time.

The plug-in hybrid SUV is able to “swimming” for as much as half-hour, parking sideways and making a whole activate the spot, a BYD spokesperson advised CNBC.

The Yangwang U8 mannequin can undertake these maneuvers due to 4 electrical motors, one in every wheel.

BYD mentioned the car’s skill to drift “isn’t just a gadget,” including that the characteristic may show to be lifesaving within the occasion of flooding or an accident involving water.

The car additionally comes with a built-in drone mounted on its roof, which BYD mentioned may very well be deployed to point out the motive force what to anticipate additional down the street.

The Yangwang U8 was first launched final 12 months in Guangzhou and is at the moment solely bought in China.

French carmaker Renault showcased its retro-inspired R4, a small electrical SUV primarily based on the long-lasting Renault 4. The compact EV is designed to rival price range fashions from Chinese language producers.

Germany’s crisis-stricken Volkswagen held the premiere for its seven-seater Tayron SUV, a variety that comes as a light hybrid or a plug-in hybrid. Volkswagen mentioned the Tayron is the agency’s second-largest SUV in Europe, behind the Touareg, and is obtainable to order from 45,475 euros ($49,525).

Stellantis unveiled two new fashions on the Paris Motor Present. The corporate, which owns family names together with Jeep, Dodge, Fiat and Chrysler, introduced the brand new compact Citroën C4 and C4X. Each fashions have hybrid, electrical and pure combustion-engine variations.

China’s Xpeng on Monday launched the P7+ on the Paris Motor Present, an all-electric mannequin that it hopes will cement its place in an period of autonomous driving and synthetic intelligence-powered mobility.

The P7+ is powered by Xpeng’s so-called “Turing chip,” named after British scientist and mathematician Alan Turing. The chip is designed to function in quite a few the agency’s AI-driven autos, starting from robots to flying automobiles, considered one of which was on show above the Xpeng stage.