Electrical automobile startup Lucid Group is relying on its upcoming Gravity SUV to help the automaker in a “vital improve” in gross sales volumes to slender the corporate’s losses, in keeping with CEO Peter Rawlinson.

The Gravity is Lucid’s second automobile following the Air sedan, which the luxurious EV producer has been promoting in comparatively small numbers since late 2021.

Lucid on Tuesday stated buyer ordering for the primary Gravity mannequin, known as the Grand Touring, will open Nov. 7 on the carmaker’s web site. It is set to retail beginning at $94,900. Different fashions are anticipated to comply with, together with an entry-level $79,900 Gravity Touring trim late subsequent yr.

“I am very assured we’ll take pleasure in vital step change in demand for our merchandise, our full product portfolio,” Rawlinson advised CNBC. “We imagine there’s a couple of 6-to-1 ratio … for the SUV over sedan, and that is going to place us in a really sturdy place.”

A six-times gross sales multiplier for the Gravity over the Air could be vital for the corporate, which has struggled with market consciousness and buyer demand in contrast with Wall Avenue’s expectations and its personal preliminary expectations.

Lucid delivered 7,142 Air sedans to clients by the third quarter of this yr, topping its roughly 6,000 automobiles delivered in 2023.

Rawlinson stated the corporate, which is backed by Saudi Arabia’s Public Funding Fund, expects buyer demand to initially outpace manufacturing, because the automaker ramps up output at its sole U.S. plant in Arizona.

Lucid expects to start serial manufacturing of the Gravity for purchasers by the top of this yr, however Rawlinson declined to reveal when buyer deliveries are anticipated to start.

Rawlinson stated the corporate continues to be finalizing federal crash testing, a self-certification course of, in addition to awaiting vary testing from the Environmental Safety Company, adopted by the California Air Sources Board.

Shares of Lucid have been beneath strain this yr, down roughly 40% as EV demand has been slower than anticipated. The inventory closed Monday at $2.52 per share, up lower than 1%.

Lucid is about to report its third-quarter outcomes on Nov. 7 — the day buyer ordering opens for the Gravity SUV.

The Gravity Grand Touring will supply greater than 800 horsepower and a projected electrical vary of greater than 440 miles, in keeping with Lucid.