Marketing

Streaming TV clicks with auto entrepreneurs

To get their merchandise in entrance of shoppers' eyeballs, auto sellers usually look to TV. And never simply conventional broadcast…

3 years ago

Honda to indicate Eleventh-gen Civic sedan Nov. 17 on Twitch

LOS ANGELES — Honda plans to current a prototype model of the Eleventh-generation Civic compact sedan on the streaming platform…

3 years ago

Ohio retailer attracts new crowds with drive-in film nights

Thayer Household Dealerships in Bowling Inexperienced, Ohio, sometimes hosts a handful of occasions per 12 months. The actions — together…

3 years ago

Volvo-backed Polestar blocked from French market in Citroen brand dispute

PARIS -- A trademark dispute over its brand has left Polestar, the electric-vehicle model owned by Volvo Vehicles and Geely,…

3 years ago

Mitsubishi’s Gardiner to guide VW of America advertising and marketing

Volkswagen of America has employed business veteran Kimberley Gardiner away from Mitsubishi to be its new head of selling. Gardiner,…

3 years ago