Final Wednesday, Volkswagen Group CEO Herbert Diess joined Twitter, and his first tweet was a jab at Elon Musk and Tesla.

The tweet references how the group’s first mass-market electrical automobiles outperformed these from Tesla and profitable the primary markets in Europe, all of their debut 12 months.

Most automotive and different big-brand CEOs use Twitter in an informational method, sometimes as a manner of saying new merchandise and ventures to the general public, however in any other case don’t often converse on behalf of anybody apart from the model. Diess, alternatively, appears to have taken the Elon Musk method on his Twitter debut and determined to talk for himself along with the corporate.

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Nonetheless, it looks as if the tweet was simply considerably of a one-off for him, as the subsequent few had been principally bulletins in regards to the firm and its achievements, one thing extra typical of a company higher-up similar to Diess. We wouldn’t think about he’d transcend this and interact in precise conversations and jokes with Musk, however the pleasant competitors is sweet to see.

Musk has spent a number of his time on Twitter responding to clients who’ve solutions or complaints about Tesla’s merchandise, and if there’s one factor Diess can be taught from the Tesla CEO about methods to use Twitter, that concept is perhaps place to start out given the ID.3’s previous issues that led to the alternative of VW’s software program division boss.