Categories: Marketing

Norway likes pineapple, EVs

General Motors‘ Tremendous Bowl industrial with actor Will Ferrell helped make two issues clear about Norway: Its residents are far more into electrical autos than the remainder of the world, and its leaders do not take care of anchovies on pizza.

After GM launched a teaser clip by which Ferrell orders a supply of 5 million anchovy pizzas to Norway as a prank, Prime Minister Erna Solberg tweeted a video to thank him and set the file straight. The nation really wants 5.4 million pizzas to fulfill its full inhabitants, Solberg clarified, and she or he requested that Ferrell organize them with pineapple as an alternative.

Norway’s local weather minister, Sveinung Rotevatn, agreed. “Just like the prime minister,” he told Bloomberg, “I want pineapple.”

Pizza toppings apart, Rotevatn did respect GM shining a highlight on Norway’s speedy acceptance of EVs, which accounted for two-thirds of the nation’s new-vehicle gross sales in December. Norway is aiming for all gross sales to be zero-emission by 2025.

“Norway is totally not greatest in the whole lot on this world. However on EVs, we’re really one of the best,” he stated. “There isn’t a one who’s even near promoting as many as us.”

Ford Motor Co. had its personal response to GM’s advert. A video posted by the Twitter account for its Norway unit confirmed a fleet of Ford Mustang Mach-Es delivering pineapple pizzas to the Norwegian parliament. “We’ll prevent a chunk!” it concluded.

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