Alfa Romeo CEO Jean-Philippe Imparato is reorganizing the worldwide management of the struggling Stellantis model, with new roles for executives from Italy, France and the U.S.

Stellantis CEO Carlos Tavares has tasked Imparato, the previous head of the Peugeot model, with reviving Alfa Romeo sales and likewise producing synergies and growing joint fashions among the group’s premium brands Alfa Romeo, DS and Lancia. 

Among the many main appointments introduced Friday:

• Daniel Guzzafame, who has labored at Fiat Chrysler Vehicles since 2006, can be head of merchandise, reporting to Imparato.
• Arnaud LeClerc, a veteran of Honda and PSA Group, can be head of name technique and efficiency, reporting to Imparato.
• Roberta Zerbi, who has labored at Ford, Toyota and FCA, is answerable for Alfa Romeo and Lancia Europe
• Larry Dominique, who had been main a potential PSA return to the U.S. market, is head of Alfa Romeo North America, reporting to Imparato and Mark Stewart, Stellantis’ North America COO. Earlier than becoming a member of PSA, Dominique spent 22 years at Nissan and Infiniti, the place he was vp for product planning and technique for Nissan Americas. Tavares was chairman of Nissan North America when Dominique labored at Nissan.
• Massimiliano Trantini, the present president of Fiat’s China three way partnership with GAC, is appointed director of Alfa Romeo China.
• Erica Ferraioli, who has labored at Lamborghinia and FCA, can be answerable for Alfa Romeo and Lancia pricing.

Alfa Romeo has been the main focus of a number of relaunch plans during the last 15 years, none of which has generated lasting outcomes.
Its present vary has been decreased to the Giulia midsize sedan and Stelvio midsize SUV, after manufacturing of the Giulietta compact hatchback was stopped in December.

Alfa’s world car gross sales from January to September declined by 39 p.c to simply 41,116 items, in accordance with figures from JATO Dynamics. Full-year gross sales in Europe (EU plus EFTA nations and the UK) fell 32 p.c in 2020 to 36,526 items, figures from the commerce group ACEA present.

The model has not launched annual world gross sales figures, however in accordance with the FIM-CISL metalworkers union, manufacturing of Giulietta, Giulia and Stelvio fashions on the Cassino plant, in southern Italy, declined 9 p.c in 2020 to 53,422 items.

Alfa Romeo has a number of fashions in its product plan, together with a brand new compact SUV based mostly on the Tonale idea anticipated this 12 months, and a small SUV to be built in Poland alongside Jeep and Fiat siblings on a PSA Group platform.

It is unclear what the appointment of Dominique means for PSA’s deliberate U.S. comeback, which was to begin with mobility providers and had a objective of promoting Peugeot model automobiles.

PSA’s return to the U.S. market after 30 years was difficult by the December 2019 settlement to merge PSA with Fiat Chrysler Vehicles to create Stellantis, as a result of it gave the brand new group a robust North American presence to enhance Europe-dependent PSA.