Categories: Marketing

Dealership blimp takes off on unplanned flight

If the purpose of the small inflatable blimp that has flown over a Common Motors dealership in central Pennsylvania for years was to attract consideration to the enterprise, that definitely labored final week. Simply not in the best way that the shop meant.

The blimp broke free from its mooring behind Chevrolet-Cadillac of Bloomsburg, sparking a daylong chase by the dealership’s proprietor and two workers earlier than the craft misplaced sufficient helium to land three cities away. After the dealership posted concerning the mishap on its Fb web page, close by residents started reporting the place they’d seen the blimp to assist the shop observe it.

The chase dominated the entrance web page of the following day’s Press Enterprise newspaper. The dealership referred to as police as a result of it was involved the blimp may harm one thing or that somebody may attempt to shoot it down, the story mentioned.

Some locals had flashbacks to a earlier blimp incident close to the identical city. In 2015, a army blimp value greater than $1 billion broke free in Maryland and floated all the best way to Bloomsburg, the place authorities shot it down. The crash precipitated a number of energy outages.

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