BERLIN — Mercedes-Benz proprietor Daimler will unveil a brand new enterprise group comprising the AMG, Maybach and G-Class subbrands on the Munich auto present in September.
The transfer will streamline advertising prices and is a part of Daimler CEO Ola Kallenius’ plan to boost productivity and profitability, with a concentrate on high-margin gross sales.
AMG boss Philipp Schiemer is anticipated to steer the group.
AMG is Mercedes’ efficiency model, Maybach is a rival to Rolls-Royce and Bentley, and the G-Class portfolio consists of luxurious off-road automobiles.
“Strengthening the subbrands is a crucial pillar within the Mercedes-Benz technique,” a Daimler spokesperson informed Automotive Information Europe sister publication Automobilwoche. “We won’t solely preserve the independence, robust identities and advanced company cultures of the person manufacturers, but additionally additional broaden and sharpen them.”
“At the moment, we’re within the strategy of designing it and evaluating the potential within the numerous areas,” the spokesperson added.
It isn’t but clear what formal company construction the brand new group would take. There are not any present plans to spin off the unit after it’s established, Automobilwoche sources mentioned.
The reorganization comes as the first electrified Mercedes-AMGs debut this yr, with a U.S. market launch anticipated in 2022. The brand new hybrid powertrain is derived from the facility pack of the Mercedes-AMG Petronas Components One racecar.
Mercedes rolled out the new Maybach S-Class in November 2020 with the debut of the Maybach S 580 4MATIC sedan, which competes with the Bentley Flying Spur. Mercedes has offered greater than 60,000 Maybach S-Class sedans globally since 2015.
Unconfirmed stories from across the Net additionally recommend Mercedes is planning to supply an electrical model of the G-Class SUV, which could possibly be known as the EQG.