Categories: Offbeat

Fiat USA Is Promoting The Heck Out Of The Ineffective 124 Spider


Like a retired quarterback desperate to relive their glory days, Fiat USA can’t seem to stop talking regarding the 124 Spider.

Thus far month alone, the company has tweeted regarding the roadster 5 situations regardless that the model was axed in December.

This generally is a bit uncommon as most automakers not typically level out discontinued fashions as they merely slap some incentives on the hood and look forward to current inventory to advertise out. Nonetheless, you’d be laborious pressed to tell there isn’t a 2021 124 Spider as Fiat continues to be promoting it like a model new vehicle.

Moreover Be taught: Fiat Guts U.S. Lineup, Only The 500X Will Remain For 2021

In spite of everything, it’s laborious accountable them as their American lineup has been decreased to 1 model as a result of the 124 Spider and 500L have been discontinued for 2021. That switch adopted the death of the 500 in 2019 and it leaves Fiat USA with little to discuss.

Apparently, the 124 Spider almost grew to grow to be Fiat’s best-selling model within the USA closing quarter. It racked up 396 product sales and was narrowly beat by the 500X, which moved 403 fashions.

Nonetheless, Fiat USA’s best-selling product with regards to year-to-date product sales is the discontinued roadster as a result of the mannequin provided 873 of them throughout the first six months of the 12 months. That compares to 668 500Xs, which is ironic to say the least.

In spite of everything, that sample obtained’t proceed for for for much longer as inventory ranges are presumably starting to run dry. A quick search on Automobiles.com reveals 49 new fashions obtainable at dealerships, whereas Fiat’s private site reveals there are 13 fashions inside 250 miles (402 km) of Metro Detroit. Sadly for bargain hunters, most are listed at MSRP or have slight reductions of 1 or two thousand {{dollars}}.

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