DETROIT — Ford Motor Co. on Friday stated it is asking the U.S. Patent and Trademark Workplace to rescind Common Motors’ “Cruise” and “Tremendous Cruise” logos, the most recent in a spat between the 2 automakers over the phrasing of Ford’s new driver-assist system.

GM final month sued Ford over its use of the time period Ford BlueCruise, arguing it is “a brazen try” by Ford to make the most of optimistic press about GM’s hands-free Tremendous Cruise know-how and Cruise, the San Francisco firm GM purchased in 2016. GM claims BlueCruise is “far much less superior than Cruise’s know-how and thus more likely to yield an inferior client expertise, with the potential for consolation and questions of safety.”

Ford introduced it will use the identify BlueCruise for its hands-free driving know-how in April this 12 months. It has known as the criticism meritless and frivolous.

“To defend itself, Ford has no alternative however to ask the U.S. Patent and Trademark Workplace to rescind each of GM’s ‘Cruise’ and ‘Tremendous Cruise’ trademark registrations that ought to have by no means been registered within the first place, making certain that it and the business as a complete can freely use the phrase ‘cruise’ to soundly describe their driver help applied sciences,” the automaker stated in an announcement.

“Because the business’s first true arms free driver help system available on the market, GM’s Tremendous Cruise was first introduced in 2012 and has had a properly established industrial presence since 2017 with roughly 10M miles pushed utilizing the know-how up to now,” Darryll Harrison, GM director of worldwide product growth for electrical and autonomous automobiles, stated in an emailed assertion.

“Cruise, GM’s majority-owned self-driving subsidiary, has been in enterprise since 2013. GM stays dedicated to vigorously defending our manufacturers and defending the fairness our merchandise and know-how have earned over a number of years out there and that received’t change.”

Ford additionally cited a variety of different makes use of of the time period “cruise,” resembling Hyundai’s “Good Cruise Management” or provider ZF’s “Autocruise,” that it famous GM apparently has no concern with.

Ford is making ready to launch BlueCruise, which permits for hands-free driving on some divided highways, within the coming weeks. F-150 pickups and Mustang Mach-E crossovers would be the first automobiles to function the know-how. Ford’s Lincoln luxurious model additionally will deploy the same know-how, however has branded it Lincoln ActiveGlide.