Categories: Marketing

Maine dealerships brew up an concept for a brand new craft beer

A Maine craft brewery and a family-owned dealership group have collaborated to create a beer, however fortunately it does not have a new-car odor.

The Scotch ale, known as Hight’s Tin Can Sailor, is being produced by Bigelow Brewing Co. in Skowhegan, Maine, to honor the Hight household’s a hundred and tenth yr in auto retailing.

The identify is a reference to Navy destroyer crews throughout World Battle II. Kirby Hight, whose father based the group in 1911, was captain of the USS Babbitt, a destroyer that operated as a convoy escort within the North Atlantic, earlier than returning residence to the household enterprise.

The group, which has 4 shops in central Maine, is donating $1 from every Tin Can Sailor buy to the Skowhegan Free Public Library. The beer is being offered at an area retailer, a number of eating places and the Skowhegan State Truthful.

The library is an establishment Kirby Hight and his spouse, Grace, had been captivated with, so “it appeared acceptable to decide on this group as the primary beneficiary of Tin Can Sailor,” stated their grandson, seller principal Sam Hight.

The Hight Household of Dealerships says it’s the solely group in New England acknowledged by the Nationwide Vehicle Sellers Affiliation as having been owned by the identical household for greater than a century.

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