DETROIT – Dodge will use a throwback emblem known as the “Fratzog” for its upcoming electrified automobiles, CEO Tim Kuniskis instructed CNBC.

The Fratzog – a made up phrase by a designer – was initially utilized by Dodge from 1962 by means of 1976. It encompasses a cut up deltoid manufactured from three arrowhead shapes that type a three-pointed star. The brand new model is designed to be three-dimensional and embody LED lightning.

“It rattling close to seems to be like one thing that Doc Brown would have carried out,” Kuniskis mentioned, referring to the fictional inventor from “Again to the Future” throughout a latest drag racing occasion in suburban Detroit. “It seems to be very futuristic and electrified, and it is our historical past, which is what we do.”

The resurrected emblem was first proven final month on a Dodge idea car that was previewed by its Stellantis guardian firm throughout an “EV Day” for buyers. Dodge additionally used the brand alongside its present red-striped one on the “Roadkill Night time powered by Dodge” drag racing occasion, which yearly attracts tens of hundreds of individuals in Pontiac, Michigan.

Stellantis – the merged automaker between Fiat Chrysler and French automaker PSA Groupe – plans to take a position at the very least $35.5 billion (30 billion euros) in electrical automobiles and supporting applied sciences by means of 2025.

Kuniskis mentioned the Fratzog is just not meant to be a subbrand of Dodge. It will likely be used on electrical automobiles as a strategy to separate them from others fashions, in accordance with Kuniskis. He declined to specify if the brand new emblem might be used solely on all-electric automobiles or additionally embody hybrid and plug-in hybrid fashions.

Dodge, which has positioned itself as a muscle automotive model, is anticipated to higher element its electrification plans within the fourth quarter forward of launching a plug-in hybrid mannequin in 2022 and an all-electric muscle automotive in 2024. The idea with the Fratzog emblem is anticipated to be unveiled early subsequent yr, Kuniskis mentioned.

The brand is a strategy to simply determine the automobiles with out altering their design traits, doubtlessly that means that the model can have new automobiles that provide fuel, electrical or hybrid techniques to energy the automobiles. It is just like Dodge’s present technique of providing totally different ranges of efficiency – principally V-6 and V-8 engines – in its lineup of automobiles, together with its well-known Hellcat emblem for a line of present 700-plus horsepower fashions.

“We do not need them to look radically totally different as a result of we wish you all to be a part of the identical factor,” Kuniskis mentioned referring to Dodge’s so-called “Brotherhood of Muscle” possession group. “So, we mentioned, ‘OK,’ in case you have electrification in your automotive, we do not need you to be screaming, ‘I’ve electrification.”

A designer at Dodge’s then-parent firm Chrysler Corp. made up the phrase Fratzog for the brand, in accordance with a spokesman.