Volvo Automobiles’ bestselling XC60 crossover has an issue: Its buyer base is the oldest of any Volvo mannequin.

To introduce the midsize crossover to youthful patrons, the Swedish automaker collaborated with YouTuber Andrew Huang. The Canadian content material creator produced a video that may be a soundtrack of auto sounds — clicking seat belts, blinking headlights, shutting doorways and swiveling mirrors — blended right into a techno observe.

The video additionally serves as product advertising and marketing, highlighting the car’s swipe-based sunroof controls, Google-based infotainment system and air air purifier.

Volvo Automobiles USA advertising and marketing boss Leigh Moynihan mentioned market analysis exhibits XC60 buyers are design-focused and technology-focused.

“We needed a possibility to see if we might create a brand new piece for XC60 that would introduce our viewers in a brand new and fascinating technique to the completely different options of the automotive,” Moynihan advised Automotive Information.

Moynihan mentioned Huang’s 2.3 million YouTube channel subscribers give Volvo entry to a demographic goal market of 25- to 44-year-olds. Huang’s subscribers are between 25 and 34 years previous.

The collaboration features a behind-the-scenes video through which Huang and producer Keeley Bumford present viewers how they “made a banger out of automotive sounds.”

“The trunk sounded actually dynamic as a result of it is a type of hydraulic closing issues,” Bumford mentioned within the video. “So we determined that it made sense to shut the beat with the closing of the trunk.”