Ferrari has signed a multi-year accord with Swiss expertise agency Velas Community to create digital content material for its followers.

Beginning subsequent season, Velas, a supplier of digital services and products, will change into a companion of Ferrari’s System 1 racing crew.

“As well as, Velas shall be Title Sponsor of the Ferrari Esports Collection, the web mono-brand collection of the Prancing Horse, and of the Esports crew that may compete within the F1 Esports Collection, the official digital championship competed in by all groups collaborating within the FIA System 1 World Championship,” Ferrari mentioned in an announcement.

Velas is a number one supplier of blockchain expertise and non-fungible tokens (NFTs), cryptographic belongings saved on a blockchain which have an identification code that makes them distinctive and have gained recognition as a approach to promote digital artwork.