As soon as-prominent Chrysler plans to reinvent itself as an all-electric auto model by 2028, the corporate introduced Wednesday.

These plans start with a brand new crossover idea known as the Chrysler Airflow that was unveiled on-line for the CES shopper expertise present in Las Vegas. The tech-savvy idea automobile is “a nod” to a automobile that the corporate plans to launch in 2025, based on Chrysler CEO Christine Feuell.

She stated the unnamed manufacturing crossover would be the first of at the very least two or three new all-electric autos, together with a minivan, deliberate by 2028. Chrysler will probably be on the forefront of mum or dad firm Stellantis’ $35.5 billion electrical automobile plans, Feuell stated.

“After we sought to redefine and revitalize the Chrysler model, we would have liked to guarantee that we had been creating differentiation throughout the Stellantis portfolio in addition to in comparison with competitors,” she advised CNBC throughout an internet interview. “We will probably be including one new product per yr as soon as we launch our first new product … and increasing that lineup between then and 2028.”

Stellantis was fashioned in January by the merger of Italian-American automaker Fiat Chrysler and France’s PSA. It has 14 manufacturers, together with Chrysler, Jeep, Fiat and Peugeot – all of which have historic significance of their respective nations.

Stellantis’ plans for Chrysler to grow to be an EV model within the U.S. are the newest in an try to revitalize the almost century-old automaker, which has failed to realize a lot discover since its namesake mum or dad firm went bankrupt in 2009.

The model has solely provided a minivan and enormous sedan since discontinuing a midsize automobile in 2016, and has missed out on the expansion of crossovers, SUVs and pickups in recent times. It additionally has been sluggish to undertake EVs other than a plug-in hybrid electrical model of its Pacifica minivan.

Feuell stated the brand new transformation plan focuses on EVs in addition to new applied sciences, superior design and consumer customization, areas that automakers are specializing in to draw tech-savvy consumers.

“[Technology] is so vital with what customers are in search of when it comes to that seamless connectivity and integrating their private digital life with their cell digital life,” Feuell stated. The concept is to make “that simple and intuitive with the power to personalize each area throughout the automobile no matter whether or not it is a driver or a passenger.”

The Chrysler Airflow idea options massive screens that span the inside, nearly door to door. It is also the primary automobile to make use of Stellantis’ new “STLA Mind” software program suite and “STLA SmartCockpit.”

Some traits of the automobile, notably the big screens, seem just like a few of Stellantis’ latest merchandise such because the Jeep Grand Wagoneer SUV.

The outside of the crossover includes a new design course for Chrysler, together with an up to date “Chrysler Wing” brand tied right into a cross-car grille and LED gentle blade. An LED taillight runs the total width of the automobile as nicely.

“The design theme from its magnificence and dynamic stance is a nod to the design course that we wish to take Chrysler in and actually harmonize that theme throughout all the portfolio,” Feuell stated.

The Airflow, in addition to the forthcoming manufacturing automobile, are anticipated to ship 350 to 400 miles of vary on a single cost, based on Chrysler.

The corporate declined to touch upon potential pricing for the Airflow-based automobile deliberate for 2025, however Feuell talked about a “candy spot for EVs general being between $35,000 and $60,000.