Categories: Trucks

Sierra EV Expected To Bring New Customers To GMC, Not Cannibalize Hummer EV Sales

The 2024 GMC Sierra EV seems destined for achievement, however there are of course loads of questions on the way it suits into the corporate’s lineup.

That is comprehensible because the truck will change into GMC’s third electrical automobile as it is going to arrive after the Hummer EV Pickup and Hummer EV SUV. The previous could be seen as a competitor as there’s some value overlap between the 2 vehicles, particularly for the $107,000 Sierra EV Denali Version 1.

GMC officers addressed the problem at a media briefing earlier right this moment and famous the pickups attraction to 2 very totally different teams of individuals. One is the “Denali of EVs,” whereas the opposite is a rugged off-roader that’s extra of a life-style automobile.

Extra: 2024 GMC Sierra EV Denali Version 1 Is A No Holds Barred Luxurious Pickup With 754 HP And 400 Mile Vary

Extra importantly, the Sierra EV can have a base value of round $50,000. The entry-level Elevation trim will arrive in early 2025 and be roughly $30,000 cheaper than essentially the most reasonably priced Hummer EV Pickup.

Whereas $50,000 isn’t low-cost, that’s fairly reasonably priced for an electrical truck because the Ford F-150 Lightning Professional begins at $51,974. GMC officers additionally famous the Sierra’s common transaction value is over $60,000 so the electrical pickup is obtainable for his or her clients.

Talking of shoppers, reservations are anticipated to echo these for the Hummer EV. If this happens, roughly 70% of consumers could be new to EVs and round 75% could be new to GMC. Nonetheless, the Sierra EV has “mass attraction within the truck area,” so solely time will inform how the chances math out.

In different information, officers instructed the styling on the Sierra EV previews the form of issues to return.  Whereas solely imprecise hints got, we wouldn’t be shocked to see the truck’s streamlined face unfold to future fashions.

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