On-line used-car retailer Vroom will promote throughout the Tremendous Bowl for a second consecutive 12 months, with the assistance of pop singer and dance choreographer Mandy Moore.

The 30-second spot known as “Flake” continues Vroom’s theme from final 12 months about “flipping” automotive shopping for and promoting on its head — however in an upbeat and livelier means.

The advert contains a Broadway musical-style music and dance routine choreographed by Moore in regards to the ease of promoting a automobile on-line to Vroom. That compares to Vroom’s first-ever Tremendous Bowl advert final 12 months that targeted on the stress of buying a automobile via a standard automotive vendor, nearly to the purpose of torture.

Vroom Chief Advertising and marketing Officer Peter Scherr’s mentioned final 12 months’s advert was “effectively acquired” and offered a big enhance in consciousness for the corporate, however executives opted for the lighthearted method this 12 months.

“This 12 months is for positive upbeat and enjoyable with the comedic gadgets we’re utilizing,” he instructed CNBC. “It illustrates the curler coaster of feelings automotive sellers really feel after they discover a purchaser on a peer-to-peer website who flakes on the transaction.”

Within the new advert, a celebration breaks out within the streets after a girl believes she is about to promote her automotive, till the client backs out. That is when the display turns the other way up – a typical theme in Vroom’s promoting – to the vendor’s automotive being picked up by Vroom. A voiceover then discusses by no means having to “cope with flaky consumers once more.”

The mission of the advert additionally modified this 12 months to promote Vroom’s vehicle-buying service as an alternative of its promoting facet.

The change speaks to the present state of the U.S. automotive trade. Used-vehicle retailers, together with on-line ones comparable to Vroom and Carvana, have depleted inventories as a consequence of the continuing scarcity of semiconductor chips for brand spanking new autos. Extra consumers — because of decrease inventories and better costs in right now’s new-car market — are choosing used autos as an alternative.

“Provide chain points and financial elements began pointing to a vendor’s market, particularly for used vehicles,” Scherr mentioned.

Shares of Vroom, which went public in June 2020, are down by about 27% to date this 12 months.

Each of Vroom’s Tremendous Bowl advertisements have been produced by New York-based artistic company, The Vault.