Two advertisements for the Land Rover Defender have been banned in the UK over issues that they might mislead viewers into pondering the automobiles would preserve drivers from going over a cliff.

The advertisements confirmed a Defender parking on the finish of a cliff because the car’s backup sensors make a beeping sound. Two viewers complained to the Promoting Requirements Authority that the parking sensors would solely warn of an impediment in the way in which, not a drop-off under the car.

Jaguar Land Rover agreed however mentioned a wider shot of the Defender “clearly confirmed it was reversing in the direction of a boulder,” Automotive Supplier Journal reported final week.

The Promoting Requirements Company mentioned it was “not apparent” the sensor was responding to the rocks as a substitute of the cliff and informed the automaker it couldn’t air the advertisements anymore.

“We thought of some viewers would subsequently interpret that to imply that the automobile’s parking sensors may acknowledge when drivers could be reversing close to a drop, which could embrace a smaller hill edge or a drop earlier than water present in on-road areas, each in city and extra rural settings,” the company mentioned. “We concluded that the advertisements misleadingly represented the parking sensor characteristic.”