Categories: Marketing

Interest in EVs and low-carbon fuels is growing, Consumer Reports says

A survey from Client Experiences reveals curiosity in electrical autos and low-carbon fuels continues to be robust, however assist from policymakers and automakers is essential.

“Automakers must make extra courses of electrical autos. Not simply sedans; we want an entire breadth as a result of folks have totally different wants,” mentioned Quinta Warren, Client Experiences’ sustainability coverage group chief. “We have to make the method of utilizing incentives simple and add extra incentives. I can file my taxes and get a reimbursement possibly a yr after I purchased my automobile. However for some folks, that is not possible.”

The survey discovered 71 p.c of People expressed curiosity in shopping for or leasing an EV. However inside that group, 14 p.c mentioned they might positively purchase or lease an EV — a 10-point improve from the 2020 survey.

Essentially the most vital barrier for these not excited by EVs is charging accessibility, mentioned David Butler, Client Experiences’ strategic communications senior director.

“Charging was positively the first concern. It is fascinating that charging was the primary concern that we heard earlier than folks bought into prices,” Butler mentioned. “There are extra charging stations right this moment, however we want much more. We wish to guarantee that lower-income communities aren’t disregarded.”

The survey additionally discovered that folks in low-income communities confirmed a excessive curiosity in EVs.

“In nonwhite communities, curiosity in electrical autos was usually increased than in white communities. I feel that is essential for automakers to know as a result of they do not essentially are inclined to promote in these communities,” Warren mentioned. “Folks in Congress and the state stage symbolize these communities, and we want them to grasp that they are being left behind, however they’ve such a excessive curiosity.”

The survey additionally discovered that simply 25 p.c of respondents had beforehand heard of low-carbon fuels. Nevertheless, client selection in fuels shall be crucial, Warren mentioned.

“We wish to reduce emissions, whether or not they’re greenhouse gasoline emissions or different forms of air air pollution. In order that’s form of how they go collectively; electrical energy is technically a low -carbon gas,” Warren mentioned. “As we’re transitioning from conventional fuels to cleaner transportation, we want all of those options to ease the transition. It is all about selections.”

Client Experiences plans to start sharing the survey findings with stakeholders Thursday. The group will share the findings with automakers and federal officers subsequent week.

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