Categories: Marketing

McLaren goes off-road with its HySpeed shoe launch

This is an opportunity to purchase a pair of McLarens for below $500. However as an alternative of 4 wheels, these McLarens trip on a three-piece segmented midsole.

The supercar maker has partnered with APL, a high-performance athletic footwear model, to create a line of sneakers referred to as HySpeed. The businesses say they used McLaren’s design language and lightweighting strategies together with APL’s footwear know-how.

The sneakers, which promote for $450 and are provided in 5 shade schemes, have microfiber heels and a carbon-fiber plate topped by a nitrogen-infused midsole compound. The outsole has a tread sample impressed by efficiency tires.

“APL has developed new applied sciences particularly for this shoe — impressed by our ground-breaking work utilizing light-weight supplies — which additionally maximizes the wearer’s consolation and expertise,” Goran Ozbolt, performing design director for McLaren Automotive, mentioned in an announcement. “Like stepping right into a McLaren, it’s all about optimizing efficiency, agility and pace.”

The sneakers are available in a shiny orange, drawer-style field that features a shoe cowl bearing blueprints of the tooling used to make them and a hidden drawing of the McLaren F1 highway automotive.

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