Basic Motors is entering into the enterprise of grocery retailer carts, however not the standard type with that one squeaky, wobbly wheel.
GM’s BrightDrop unit has signed Kroger, the nation’s largest grocery store chain, to be the primary buyer for its new temperature-controlled Hint Grocery “eCart” for on-line order achievement beginning later this yr.
BrightDrop, which GM shaped in 2021 to make electrical supply vans, performed a pilot with Kroger in Kentucky, the place it stated the grocery store skilled “a noticeable enchancment within the buyer and affiliate expertise.”
“COVID has pushed a dramatic enhance in on-line grocery procuring, and fulfilling these orders profitably has grow to be a significant problem for retailers of all sizes. With the Hint Grocery, we noticed a chance to assist corporations like Kroger deal with these challenges head on,” BrightDrop CEO Travis Katz stated in a press release. “As on-line procuring continues to develop, BrightDrop is dedicated to growing modern options to assist our prospects hold tempo. The Hint Grocery is an ideal instance of this.”