Basic Motors unveiled its newest electrical pickup, the brand new electrical GMC Sierra, and started taking reservations for a fully-loaded $107,000 model, referred to as Sierra EV Denali Version 1, on Thursday.

The automaker expects to start transport the Version 1 in early 2024 and so as to add lower-priced variations of the Sierra EV — beginning at round $50,000 — later that yr.

It says the pickup will provide patrons one thing totally different when it begins arriving at sellers, although it shares a lot of its know-how with GMC’s Hummer EV pickup and SUV and the upcoming Chevrolet Silverado EV.

One of many largest variations between the GMC’s wild Hummer EV and the brand new electrical Sierra is likely to be the brand new truck’s conventional pickup form. GMC model chief Duncan Aldred stated that is a part of GM’s technique.

“It’ll entice totally different prospects, extra conventional truck patrons, whereas the Hummer EV has been attracting folks from all manufacturers, folks out of unique sports activities automobiles, for instance,” Aldred stated throughout a media briefing on Thursday. “With the Hummer EV, we discovered that 70% of shoppers with reservations are new to EVs, and about 75% of them are new to the GMC model.”

“That is going to have a special really feel, actually enchantment to the loyalists,” he stated.

Just like the Hummer pickup and the Silverado, the GMC Sierra EV could have about 400 miles of vary, fast-charging capabilities, and the four-wheel “crab stroll” steering that has develop into a preferred function with early Hummer house owners.

However in contrast to the Silverado, which shall be provided initially in a “Work Truck” variant for about $40,000 with higher-priced variations to comply with, GMC will lead with the costliest model of its new Sierra EV.

Highlights of the Sierra EV Denali Version 1 embody a “max energy mode,” which can ship an estimated 754 horsepower and 785 pounds-feet of torque; a model of GM’s Tremendous Cruise hands-free freeway driving system that works with a trailer; 800-volt fast-charging functionality that may add as much as 100 miles of vary in simply 10 minutes with a 350-kilowatt quick charger; and a few intelligent storage choices that benefit from the Ultium EV structure’s flat flooring.  

Echoing a preferred function of rival Ford‘s electrical F-150 Lightning pickup, the Sierra EV will be capable of function a cellular energy supply, with 10.2 kilowatts of energy accessible by way of as much as 10 shops and the power to energy a house for a number of days throughout an outage.

Aldred stated that whereas the Version 1 is pricey, later Sierra EVs shall be priced to compete with rivals just like the Lightning, which begins at about $52,000. One other rival, the smaller Rivian R1T pickup, begins at $73,000.

“The typical light-duty [internal combustion] Sierra as we speak transacts at a mean of $65,000, and the section [average] is slightly below $60,000,” Aldred stated. “Meaning we’ll be placing a Sierra EV into the guts of the pickup section.”

Whereas the high-priced Version 1 ought to generate sturdy revenue margins for GM, the lower-priced variations shall be key to the corporate’s plan to quickly ramp up gross sales of EVs in the course of the last decade whereas remaining worthwhile. CEO Mary Barra has stated that GM will transition totally to EVs by 2035.

Basic Motors will report its third-quarter outcomes earlier than the U.S. markets open on Tuesday.