Toyota Motor Corp. plans to will reveal the fifth-generation Prius hybrid on Wednesday through a worldwide video hyperlink.

No info was given forward of the unveil aside from teaser footage, considered one of which included the inscription Hybrid Reborn.

The Prius was Toyota’s first world hybrid mannequin when it launched in 1997 and the automobile went on to grow to be a trailblazer for the fuel-saving properties of electrified drivetrains.

Toyota has since deployed hybrid powertrains throughout the vast majority of its autos in Europe, which has contributed to gross sales of the Prius dropping to low ranges within the area.

U.S. gross sales of the Prius plunged 44 % to 29,994 items via October this 12 months, Toyota mentioned in its month-to-month U.S. gross sales report.

It is a related story in Canada, the place Prius gross sales are down 39 per cent to three,771 via October. 

The automaker withdrew the Prius from Europe this 12 months after promoting simply 2,291 in 2021, in accordance figures from market analysts Dataforce.

Toyota has beforehand defined the falling recognition of the Prius by pointing to the declining gross sales within the midsize class. The present Prius falls slightly below the scale of a midsize automobile with a size of 4,540 mm.

Toyota first revealed the present era Prius in 2015. It was one of many first autos throughout the group to make use of the brand new TGNA world car structure that can be anticipated to underpin the brand new automobile.

Toyota touted its larger inside area and improved gasoline financial system, however the automobile’s success was hampered by its difficult design.

Toyota is anticipated to extend the visible attraction of the brand new Prius in the identical means that it ditched the outlandish appears of its unique Mirai fuel-cell automobile, when it launched a second-generation mannequin.