Hyundai Motor Group elevated Genesis world COO Mike Music to govt vp and world head of the Genesis enterprise division.

As world head, he’ll oversee the luxurious marque’s world presence, lead its transition to an all-electric model and develop development and market alternatives.

“I’m honored to be a part of Genesis’ rising momentum all over the world,” Music stated. “Genesis is a acknowledged luxurious automobile model on the forefront of design and expertise within the quickly evolving electrification period.”

Music steps into a job held by Jay Chang, who will stay CEO and president of Hyundai Motor Co.

Genesis expects Music’s management to spur “vital positive aspects in profitability by way of a clearer model imaginative and prescient that locations higher emphasis on buyer experiences,” the corporate stated in a press release.

Music will stay world COO, answerable for main world operations and positioning the model as a prime participant within the luxurious automotive house.

Hyundai Motor Group stated Music already has contributed to “enhancing the profitability of the Genesis model and strengthening its world model notion.”

His expanded function is efficient Jan. 1.

Music joined Hyundai Motor Co. in 1993 and has held key positions in North America and labored as head of Hyundai Motor Center East and Africa. He was appointed Genesis world COO in September 2021.