Ford Motor Co. has tapped a trio of celebrities who personal and drive its automobiles to revitalize the “Constructed Ford Proud” advert marketing campaign, which had been dormant for 3 years.
The collection of adverts options actress Sydney Sweeney, large wave surfer Kai Lenny {and professional} stunt driver Dee Bryant. They middle on the celebs’ connections to and satisfaction of their automobiles: a restored 1969 Bronco, an F-Sequence pickup and a lot of Mustang sports activities automobiles, respectively.
“The marketing campaign springs from a easy notion: Ford drivers do wonderful issues with their automobiles,” Eric Helin, world govt artistic director at Wieden+Kennedy New York, considered one of 5 companies concerned within the marketing campaign, stated in a press release. “These aren’t remoted examples, or one-off collabs with celebrities, they’re genuine tales,” he stated, noting that he hopes the brand new “Constructed Ford Proud” work is “only the start of telling” Ford house owners’ tales.
As well as, there may even be a lot of video and merchandise tie-ins with the marketing campaign’s three stars.
With Sweeney, recognized for her roles in hit collection together with “Euphoria” and “The White Lotus,” Ford will probably be debuting a “female-forward workwear assortment” that it is producing in collaboration with Dickies, in line with a press release from the corporate. In help of the marketing campaign, she may even host a collection of auto upkeep tutorials on her TikTok channel, Syd’s Storage, which boasts 1.5 million followers.
With Bryant, who co-founded the nonprofit Affiliation of Girls Drivers and is called one of many leisure trade’s solely Black feminine stunt drivers, Ford organized for her to indicate off her abilities behind the wheel of a 2024 Mustang in a collection of social media movies titled “Stuff Solely Dee Ought to Do.”
And with Lenny, who lives on the Hawaiian island of Maui, Ford labored to create a line of surfboards with colorways that match the automaker’s Tremendous Obligation vehicles. Eight of the customized Ford boards will probably be donated to Lenny’s charity, the Positively Kai Basis, which works to encourage youth on Maui to pursue their passions.