Categories: Marketing

Jeep concepts bring luxury, electrification to the desert

Jeep’s newest assortment of Easter Jeep Safari ideas options a mixture of eco-friendly powertrains, luxurious and the model’s trademark ruggedness.

The seven ideas had been scheduled to be examined the primary weekend in April on the off-road terrain in Moab, Utah, for the 57th annual gathering of Jeep lovers — one of many largest off-road gatherings on the planet, hosted by Moab’s Crimson Rock 4-Wheelers membership.

Jeep makes use of the occasion to glean insights from off-roaders and provides designers and engineers hands-on expertise within the wilderness to assist them develop future fashions.

Mark Allen, head of Jeep exterior design, stated group members who’re first-time contributors within the Moab journey at all times come again “a modified particular person” with a “totally different perspective of their position in creating Jeeps.”

“I at all times say, in the event you work on Jeep — you are an engineer, designer or in the event you contact it ultimately or the opposite — I would like you to know Jeep,” Allen stated. “That is in all probability probably the most immersive, greatest technique to do it, and it is tremendous impactful.”

Every idea was loaded with the newest manufacturing and prototype Jeep Efficiency Components from Mopar.

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