Jeep is updating its flagship Wrangler SUV with extra functionality, applied sciences and options because it battles for off-road consumers towards Ford’s newer Bronco.

The 2024 Jeep Wrangler options an evolutionary exterior design, which is typical for the quintessential SUV, and a redesigned inside that features extra security, comfort and tech options corresponding to a 12.3-inch middle management display.

“At this time, we’re elevating the bar as soon as once more by combining probably the most succesful Wrangler up to now, with extra know-how, consolation and security options,” Jeep CEO Christian Meunier, mentioned in a launch pegged to the car’s reveal Wednesday on the New York Worldwide Auto Present.

Along with the inside upgrades, the 2024 Wrangler will supply extra off-road options corresponding to bigger tires and an 8,000-pound-capacity warn winch. It additionally provides many extra security options and new roof choices just like what Ford’s Bronco has provided because it arrived to market in 2021.

Jeep, particularly with the Wrangler, has lengthy dominated the off-road SUV phase. Many opponents from Basic Motors, Ford Motor and others have come and gone, however the Wrangler has remained the industry-leader.

Nevertheless, the Ford Bronco has been gaining momentum — following some launch and provide chain issues. Ford bought 117,057 Broncos final 12 months. That compares to 181,409 Jeep Wranglers bought. The gross sales hole between the 2 considerably narrowed through the first quarter of this 12 months, nevertheless, to fewer than 2,000 automobiles.

A key differentiator attracting new prospects to the Wrangler is a plug-in hybrid electrical model, or PHEV, that the model calls “4xe,” a play on the model’s “4×4” off-road status mixed with electrification.

The Wrangler 4xe has been the best-selling PHEV within the U.S. for the previous two years, in accordance with the corporate. The automaker hopes to additional develop these gross sales purchase providing 4xe on a lower-priced mannequin referred to as the Wrangler Sport S.

“I believe we shocked the world a bit bit with Wrangler being the number-one promoting plug-in hybrid now two years in a row,” Jim Morrison, head of Jeep in North America, mentioned

throughout a media occasion forward of the SUV’s reveal. “For us, I am fairly positive that competitors did not see that coming. Nevertheless it’s a very good Jeep, and it is electrified.”

The 2024 Jeep Wrangler can be obtainable in Sport, Willys, Sahara, Excessive Altitude, Rubicon and Rubicon392 fashions. Ordering is open now, and automobiles will begin to arrive in U.S. Jeep dealerships later in 2023, the corporate mentioned.

A Jeep spokesman mentioned pricing for the 2024 Wrangler can be introduced nearer to the car’s launch. Present Wrangler beginning costs vary from about $31,000 for an entry-level mannequin to greater than $82,000 for a V-8-powered Rubicon 392 mannequin.

Jeep is a vital a part of parent-company Stellantis’ electrification plans, which embody providing an “electrification” choice on the complete lineup by the top of 2025. The corporate is focusing on that fifty% of Jeep gross sales can be all-electric within the U.S. — and 100% in Europe — by 2030.

Stellantis is investing greater than 30 billion euros by way of 2025 in electrification and software program to hit the corporate’s goal to promote 5 million all-electric automobiles by 2030, together with all passenger automotive gross sales in Europe and 50% passenger automobiles and light-duty vehicles within the U.S.