Coachella at all times proves to be a hotbed for celebrities and social media stars alike so it comes as little shock that BMW used the occasion to assist market the hybrid XM SUV.

To prepare for the annual music competition, BMW lined 5 XMs in chrome wraps and with black ‘Coachella’ textual content alongside their sides. Given how controversial the design of the XM has confirmed to be since its unveiling, the choice to wrap them in chrome looks as if an apparent one and the end really appears to go well with them fairly nicely.

There’s little doubt that a few of the odd configurations we’ve seen of XM fashions thus far have contributed to the overall disdain for its design. The XM Label Pink with its vivid pink lipstick throughout the kidney grilles and across the facet home windows is especially garish, as are a few of the different two-tone coloration schemes we’ve seen. These XMs are bathed nearly fully in chrome however do have some black accents to assist tone down the design only a contact.

Learn: Entry Stage BMW XM 50e Disappoints With Simply 469 HP And A Slower 0-60 Than X3 M40i

There’s loads of wealth on show at Coachella so it is sensible for BMW to make its presence identified on the occasion. It attended final yr’s occasion too and introduced alongside the iX which was its newest and best SUV on the time. It has additionally partnered with the occasion on a number of events.

Whereas the XM combines strong ranges of efficiency with loads of luxurious, current experiences point out that the German carmaker could also be struggling to promote as many as it will like. Members of the Bimmerpost discussion board found there’s a BMW supplier within the U.S. that’s promoting XMs at a reduction of $10,000. That’s fairly a shock, significantly given how all too frequent markups are throughout the business for the time being, particularly for high-end autos just like the XM.