Premium EV model Zeekr, from Zhejiang Geely Holding Group, is one other Chinese language automotive model increasing into Europe.
Its 001 sedan and Zeekr X SUV will arrive in Sweden and the Netherlands from the fourth-quarter, with extra nations to observe, based on an organization assertion Tuesday.
Zeekr has recruited 24-year Lexus veteran Spiros Fotinos to spearhead the hassle, with the automotive model’s European headquarters to be primarily based in Amsterdam, it stated.
“The expansion alternative in Europe is in these first time premium EV patrons” and that’s who Zeekr’s foremost goal prospects are, Fotinos stated in an interview on the Shanghai auto present.
Nonetheless, not like China, mature automotive patrons in Europe care extra in regards to the residual worth of a automotive, so Zeekr is working to determine key configurations that may hold a automotive’s residual worth, he added.
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