Categories: Marketing

Big wheels

Deion Sanders, the previous NFL star who’s getting ready for his first season as head coach on the College of Colorado, confirmed off his personalized Ford F-650 Tremendous Responsibility on social media.

The truck, which has a 7.3-liter V-8 engine and is designed for heavy business use, retails for about $150,000 earlier than Sanders’ personalizations. “You gotta bounce like [NBA player] Ja Morant to get in my automobile,” he mentioned in a video displaying off his outsized experience, whose grille offers a nod to Sanders’ nickname of “Prime Time.”

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