TOKYO — The rebranded Tokyo auto present desires to grow to be the “Davos of Mobility.”

Think about a who’s who meetup of enterprise leaders from the normal automotive {industry} and whiz children from revolutionary startups in synthetic intelligence, software program and renewable power.

However as an alternative of gathering at a snowy Swiss ski resort, they do it on the Tokyo waterfront.

That’s the picture floated by organizers of this autumn’s Japan Mobility Present.

“We want to make this present a Davos assembly of mobility,” stated Nissan CEO Makoto Uchida, talking in his function as a vice chairman of the present’s organizer, the Japan Vehicle Producers Affiliation. “We’re going to showcase the state-of-the-art know-how of Japan.”

The affiliation has hosted the Tokyo Motor Present since its inception in 1954. However from this yr, it’s rebranding the expo because the Japan Mobility Present to forged a wider internet and generate buzz.

Uchida stated the objective is to draw 1 million guests throughout its Oct. 25-Nov. 5 run.

The Nissan boss provided the most recent imaginative and prescient Might 18, through the affiliation’s common month-to-month briefing.

The Japan Mobility Present goals to incorporate all the things from bikes to startups and an array of recent members below an “all-industry” banner.

There can even be a showcase known as Tokyo Future Tour, promising guests a peek at what future life will probably be like for individuals in Japan’s greatest metropolis, with a view past vehicles.

Organizers hope the reboot rekindles worldwide curiosity in Asia’s erstwhile premier auto expo and in Japan as a know-how chief. The Tokyo automotive conclave used to hum with world debuts.

However on the final gathering in 2019, solely 4 worldwide manufacturers bothered to indicate.

The affiliation will present extra particulars in regards to the Japan Mobility Present, together with an inventory of collaborating firms and the present emblem, on Might 24. Promotional graphics depict flying vehicles and robotic canine among the many sights. Media days will probably be Oct. 25-26, and the present will probably be held at Tokyo Huge Sight, the sprawling conference middle on the waterfront that hosted the final Tokyo Motor Present.

In April 2021, the affiliation canceled the biennial Tokyo present scheduled for fall of that yr, shutting down the occasion for the primary time in its historical past due to the COVID-19 pandemic.

On the present’s final gathering, in 2019, Toyota’s Akio Toyoda set a objective of attracting 1 million guests, and the 12-day present completed with greater than 1.3 million attendees. That was a 70 p.c surge over the 771,200 who visited in 2017, although nicely beneath the file of two.02 million in 1991.